AS Media Coursework
Friday 3 April 2015
Thursday 2 April 2015
Evaluation Question 4
Who would be the audience for your media product?
The suited audience
for our media product would be teenagers and young adults that show an interest
in a film that conforms to the typical conventions of a crime film but would
like it to be more engaging towards their age group as the lead character is
also a teenager. The target audience for our film would need to have access to
a computer or any other device that allows them to view social media sites such
as Facebook, Twitter and Instagram so that they can find out about the film. It
is considered that the target audience for our film is a student that does not
have a lot of money so the film would be available to view for free online,
this would be another reason why the target audience needs to have a device
that would allow them to access social media sites and online websites that
could be an outsource for the product, websites such as Youtube and Vimeo which
can be viewed on a phone, tablet as well as a computer. The target audience
would need to have an existing taste in old detective films and have an
understanding that the film would be a modern take on the typical traits and
conventions of an old detective film. An example of a film that has similar
traits to its genre but is aimed at a younger audience would be the 2011 film
attack the block, which has similar traits to a regular science fiction film
but is adapted to suit a younger audience.
Evaluation Question 3
What kind of media institution might distribute your media
product and why?
The kind of media
institution that would be suited to distributing our media product would
probably be a small independent productions and distribution company as we
would not need a high budget to produce our product, this is because there is
little need for a range of expensive costumes, expensive sets or special
effects to produce the film because the usual conventions of a crime film do
not tend to rely on these traits. A small production and distribution company
would be able to help with the budget for our film easily as well as distribute
it, our product could be posted up onto a website such as Vimeo or Youtube
where viewers are able to watch the film for free at a time of their choice as
this would appeal to a younger audience who do not tend to have the money to
afford to go out and pay for films, and would rather stay and home and watch it
at a time that suits them best. The film could also be shown at a film festival;
this would be a good way to get the film seen by a large audience who are
interested in films and that particular genre at one time, an example of a film
festival in which our product could be shown is the Raindance Film Festival. Through
the use of social media we would be able to advertise our product to our target
audience easily as most teenagers use Facebook, Twitter, Instagram and other
forms of social media. Another benefit of advertising through social media is
that it is a fairly low budget way of advertising the product as producing a
page on Facebook, Twitter and Instagram does not cost any money unless you
would like to product an advert for your page then that would require a small
fee.
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